A word was secretly brought to me, my ears caught a whisper of it~ Job 4:12 NIV
Everyone with access to the Internet or a cable news channel knows about THE Peloton commercial. The one where the man gives his wife an insanely expensive exercise bike on Christmas morning. The woman (who does not look like see NEEDS an exercise bike) squeals with joy when she sees her gift. Then for some reason never fully explained she spends the following year recording EVERYTHING she does with the bike. The commercial ends with her practically weeping tears of joy as she describes how the Peloton has transformed her life.
It stands to reason that the advertising professionals at Peloton were assuming viewers would see the ad as a sweet and uplifting story of a man loving his woman the way she wants to be loved. They were probably also hoping potential buyers would see the wife’s blissful reaction to the gift and be motivated to plunk down $2,245.00 for the bike plus $39.00 a month for the streaming service and iOS app. The streaming service and app are required throughout the first year of ownership.
That’s not exactly how things worked out.
Social media lit up like a Christmas tree with opinions over the ad. Men and women alike claimed the ad was “sexist”, “dystopian” and “cringe-worthy”. One or two twitter users even suggested Peloton ought to be charged with sexual misconduct for producing the ad in the first place. Peloton stock took an ugly tumble.
That was not all.
People made peculiar and ugly judgments about the “couple” and their “marriage”. Most commenters simply wrote the husband off as a sexist, fat-shaming Neanderthal. Others concocted complicated back stories for the couple. One woman claimed the wife seemed to be apologetic for her existence. Others proposed that she was suffering from a poor self-image. Many were alarmed that the woman seemed little too eager to lose weight for such a skinny girl (perhaps she has an eating disorder?). One person stated the woman was suffering from Stockholm syndrome. Almost every commenter feared she is a victim of spousal abuse.
Personally, I found the comments about the commercial much more compelling than the actual commercial. I spent a good thirty minutes one evening sifting through them. As I shutdown my laptop for the night I was struck by a series of questions:
Are these people crazy?
Do they not know that this is a commercial?
Are they confused about what commercials are for?
Why is everyone so upset by this?
Do they not have jobs or families to worry about?
Do they actually think these people are real?
Am I the only sane person left on earth?
What am I going to do if I am?
It was a scary moment for me.
Then I started thinking about the whole silly mess and I realized that the reaction to the Peloton commercial is actually indicative of one of the dumbest things we do in our culture. Someone will say a few words that appear innocent on the surface and someone else will read a whole bucket of subtext into the words and/or facial expressions of that person. Then they run with whatever their impressions are of the situation and next thing you know they have created a whole bizarre storyline out of a handful of words and a few facial expressions.
Sadly, this madness is not consigned strictly to the realm of advertisements. This trend is driving the presidential impeachment hearings. The President said three little words: “do us a favor” and half the country has read a truckload of subtext into those words. Everyone thinks they know what he “was really saying”, what his intentions were and what will happen if he is not impeached (the world will come to a fiery end). Many have devised long, complicated backstories for the conversation. Some believe this is one of many secret conversations the president had with that particular leader. Others think that rather than being concerned about irregularities in the 2016 election the President was so concerned with his 2020 competition that he wanted to “dig up dirt” on an old guy even most Dems admit they would only vote for out of desperation.
Sigh. Sadly, the drama is beginning to borderline on collective mental illness.
The madness is not limited to suspicions regarding the President or pretend couples on television. This weirdly mistrustful, judgmental way of looking at the world is becoming incredibly common. Even Christians can get caught up in thinking they know what people “really mean” when they say something that appears innocent on the surface. When we share those suspicions with others our foolishness can split churches, ruin reputations and may even destroy a perfectly good marriage or friendship.
It’s critical we remember that Christians are called to love others (Matthew 5:44, John 13:34). Love always chooses to believe the best in others (1st Corinthians 13:7). If we choose to live like the world we become just like the world. If we live like Jesus we become like Jesus and the world sees Jesus in us (1st John 2:16, Philippians 2:14-16).